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Our Company

Max's Group is the largest casual dining restaurant group in the Philippines with over 660 stores worldwide. Its diverse brand portfolio includes homegrown favorites Max's Restaurant, Pancake House, and Yellow Cab, as well as international brands Krispy Kreme and Jamba Juice.

Our Company
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Our Company

We Build Loved Brands

Featuring old max's restaurant

Max’s Group, Inc. is the largest casual dining restaurant company in the Philippines. With the goal of delighting its customers, it continually searches for partners who share their passion and vision to consistently serve customers quality food and a great dining experience.

We build loved brands.
Mission
To be the leading Filipino Company with brands most loved by 2025
Vision
Max`s Group`s vision, mission, and values bind its employees together by providing a sense of purpose that enables each member of the organization to wholeheartedly understand and fulfill its mission of building loved brands.

Do it right:

  • Do Well, Act Fast
  • Be Great Together
  • Be Positive

Do it with love:

  • Be Customer Centric
  • Uplift Self and Others

Do it better:

  • Own It
  • Innovate


Core Values
Max`s Group`s vision, mission, and values bind its employees together by providing a sense of purpose that enables each member of the organization to wholeheartedly understand and fulfill its mission of building loved brands.
Mission Vision

Our Brands

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MGI Throughout the Years

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Max’s Restaurant opens its first branch in Scout Tuason, Quezon City.
Max’s Restaurant opens its first branch in Scout Tuason, Quezon City.

1945

Pancake House opens its doors for the first time in Magallanes.
Pancake House opens its doors for the first time in Magallanes.

1974

Max’s Restaurant opens its first international branch on Gellert Boulevard, South San Francisco.
Max’s Restaurant opens its first international branch on Gellert Boulevard, South San Francisco.

1982

The first Dencio’s branch opens.
The first Dencio’s branch opens.

1991

The first Max’s Restaurant franchised store opens in Harrison Plaza.
The first Max’s Restaurant franchised store opens in Harrison Plaza.

1998

Yellow Cab Pizza Co. and Teriyaki Boy open.
Yellow Cab Pizza Co. and Teriyaki Boy open.

2001

The first international franchise location of Max’s Restaurant opens in West Covina, California.
The first international franchise location of Max’s Restaurant opens in West Covina, California.

2003

Krispy Kreme Philippines opens its first store in Bonifacio High Street, Taguig.
Krispy Kreme Philippines opens its first store in Bonifacio High Street, Taguig.

2006

Sizzlin’ Pepper Steak debuts. Kabisera ni Dencio’s opens its doors to customers.
Sizzlin’ Pepper Steak debuts. Kabisera ni Dencio’s opens its doors to customers.

2007

Pancake House opens its first overseas outlet in Malaysia.
Pancake House opens its first overseas outlet in Malaysia.

2007

Sizzlin’ Pepper Steak debuts. Kabisera ni Dencio’s opens its doors to customers.
Sizzlin’ Pepper Steak debuts. Kabisera ni Dencio’s opens its doors to customers.
Pancake House opens its first overseas outlet in Malaysia.
Pancake House opens its first overseas outlet in Malaysia.

2007

Jamba Juice starts blending in the Philippines.
Jamba Juice starts blending in the Philippines.

2011

Max’s Group, Inc. (MGI) acquires Pancake House Inc.
Max’s Group, Inc. (MGI) acquires Pancake House Inc.

2014

MGI completes follow-on public offering.
MGI completes follow-on public offering.

2014

Max’s Group, Inc. (MGI) acquires Pancake House Inc.
Max’s Group, Inc. (MGI) acquires Pancake House Inc.
MGI completes follow-on public offering.
MGI completes follow-on public offering.

2014

MGI opens its pioneering shared space multi-brand format, Burgos Eats and Eco Eats.
MGI opens its pioneering shared space multi-brand format, Burgos Eats and Eco Eats.

2015

MGI kicked off construction of No Bia Food Manufacturing and Distribution Center in Carmona, Cavite.
MGI kicked off construction of No Bia Food Manufacturing and Distribution Center in Carmona, Cavite.

2018

MGI opens its flagship multi-brand concept store EDSA Eats at the heart of the Philippines’ busiest thoroughfare.
MGI opens its flagship multi-brand concept store EDSA Eats at the heart of the Philippines’ busiest thoroughfare.

2019

MGI jumpstarts strategic renewal, accelerating three years of strategy into three quarters of execution to retool for a “new normal.”
MGI jumpstarts strategic renewal, accelerating three years of strategy into three quarters of execution to retool for a “new normal.”

2020

NoBia Food Manufacturing and Distribution Center in Carmona, Cavite starts its operations.
NoBia Food Manufacturing and Distribution Center in Carmona, Cavite starts its operations.

2021

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Press Room

Latest News

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Max's Group Blends Great Food and Sustainability in Newest Multi-brand Hub
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November 14, 2022Max's Group Blends Great Food and Sustainability in Newest Multi-brand Hub
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Bridging Heritage and Innovation
November 14, 2022Bridging Heritage and Innovation
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Yellow Cab Pizza Taps into Vietnam
November 14, 2022Yellow Cab Pizza Taps into Vietnam
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